Privacy Policy

1. Cookie Categories

We use cookies on this website to ensure functionality, measure performance, and deliver relevant advertising. Cookies are divided into three categories, each with a specific purpose and consent requirement:

1.1 Essential Cookies

Purpose: Core site functionality, security, session management, and storing your cookie consent preference.

Examples: session_id, csrf_token, cookie_consent_status

Consent required: No. These cookies are activated automatically because they are strictly necessary for the website to operate correctly.

Retention: Session duration, or up to 12 months for preference storage.

1.2 Analytics Cookies

Purpose: Measuring traffic, user behaviour, and site performance to help us improve your experience.

Tools: Google Analytics 4

Examples: _ga, _ga_XXXXXXX, _gid, _gat

Consent required: Yes. Analytics cookies are activated only after you click "Accept All" or enable them in the cookie preferences panel.

Retention: Up to 14 months.

1.3 Marketing / Advertising Cookies

Purpose: Remarketing, personalised ad delivery, and conversion tracking to measure the effectiveness of our advertising campaigns.

Consent required: Yes. Marketing cookies are activated only after you click "Accept All" or enable them in the cookie preferences panel.

Retention: Up to 540 days (Google Ads default retention period).

Full details of how marketing cookies are used are described in Section 2 below.

2. Marketing Cookies: Detailed Disclosures

2a. Third-Party Ad Serving

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

2b. Advertising Partners

We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

2c. Remarketing

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

2d. YouTube and Display Network

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

2e. Tracking Technologies

We use the following tracking technologies on this website:

• Cookies (first-party and third-party)
• Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
• Device identifiers (browser fingerprint, IP address)
• Conversion event tags

2f. Advertising Measurement

We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions, account registrations, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

2g. Technologies in Use

Advertising and analytics technologies active on this site:

• Google Ads (gtag.js / Google Tag Manager)
• Google Analytics 4
• Google Remarketing Tag
• Meta Pixel (Facebook / Instagram)

2h. Opt-Out from Personalised Advertising

You may opt out of personalised advertising at any time through the following services:

• Google Ads Settings: https://adssettings.google.com
• Your Online Choices (EU): https://www.youronlinechoices.eu
• Network Advertising Initiative: https://optout.networkadvertising.org
• Digital Advertising Alliance: https://optout.aboutads.info

Opting out does not remove ads entirely. You will continue to see non-personalised advertisements.

2i. Cookie Preference Management

You may manage your cookie preferences at any time by clicking the "Manage cookie preferences" link, available in the website footer and within this policy. This opens a panel where you can accept or reject each cookie category independently. Essential cookies remain active at all times.

3. Consent Requirements

Consent Banner

When you first visit our website, a cookie consent banner appears offering three options: "Accept All", "Reject Non-Essential", and "Manage Preferences". No analytics or marketing cookies are activated until you make a choice. If you dismiss the banner without accepting, only essential cookies remain active. Your choice is stored in your browser's localStorage for 12 months. The banner links directly to this Privacy Policy.

Consent Statement

By clicking "Accept All Cookies", you consent to the storing of cookies on your device for analytics and advertising purposes, including personalised advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

EEA and UK Users

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

Withdrawal of Consent

You may withdraw consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

4. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

• Google LLC: cookie identifiers, conversion events, anonymised behavioural data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
• Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

5. Lead Forms and Contact Requests

When you submit a contact form, create an account, request a quote, or register interest in our products, we collect the information you provide. This typically includes: full name, email address, phone number, and your message or preferences.

Legal basis: Consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at [email protected].

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

6. Google Services and Advertising

This website uses the following Google services:

• Google Analytics 4: Collects anonymised usage data, device information, and behavioural signals. IP anonymisation is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
• Google Ads Conversion Tracking: Records when a user completes a defined action (form submission, account registration, purchase) after clicking one of our advertisements. This data is used solely for measuring ad campaign performance.
• Google Remarketing: Allows us to show advertisements to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
• Google Tag Manager: Deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

7. Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

• Page views and time on site
• Specific conversion events (form submissions, account registrations, purchases)
• Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

8. Prohibited Content Self-Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

9. Landing Page Integrity Statement

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

10. Children's Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at [email protected] if you believe we have received data from a minor.

11. International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at [email protected].

12. Your Rights (GDPR Articles 15-22)

If you are located in the EEA or UK, you have the following rights regarding your personal data:

• Access (Art. 15): Request a copy of all personal data we hold about you.
• Rectification (Art. 16): Correct any inaccurate or incomplete data we hold.
• Erasure (Art. 17): Request deletion of your personal data (the "right to be forgotten").
• Restriction (Art. 18): Limit how we process your data under certain circumstances.
• Portability (Art. 20): Receive your data in a structured, commonly used, machine-readable format.
• Objection (Art. 21): Object to processing based on our legitimate interest.
• Withdraw consent (Art. 7.3): Revoke your consent at any time without penalty.

To exercise any of these rights, please email us at [email protected]. We will respond within 30 days of receiving your request. You also have the right to lodge a complaint with your local supervisory authority:

• UK users: Information Commissioner's Office (ICO) at https://ico.org.uk
• EU users: European Data Protection Board (EDPB) at https://edpb.europa.eu

13. What Data We Collect

We may collect the following categories of personal data depending on how you interact with our website:

• Full name
• Email address
• Phone number
• IP address
• Browser type and version
• Device type and operating system
• Cookies and tracking identifiers
• Usage data (pages visited, time on site, click paths)
• Form submission content (messages, preferences, enquiries)
• Conversion events (form submissions, account registrations, purchases)

14. Legal Basis for Processing (GDPR Art. 6)

For each type of data processing activity, we rely on the following legal bases:

• Contact form and registration data: Consent (Art. 6.1.a) and, where a service relationship exists, performance of a contract (Art. 6.1.b).
• Analytics data: Consent (Art. 6.1.a). Analytics cookies are only activated after you provide explicit consent via the cookie banner.
• Marketing and remarketing data: Consent (Art. 6.1.a). Marketing cookies and tracking pixels are only activated after you provide explicit consent.
• Security and fraud prevention: Legitimate interest (Art. 6.1.f). We have a legitimate interest in protecting our website, systems, and users from fraudulent activity and security threats.

15. Retention Periods

We retain your personal data for no longer than necessary to fulfil the purposes for which it was collected. Specific retention periods are as follows:

16. Policy Metadata

• Last Updated: 15 January 2026
• Effective Date: 15 January 2026
• Notice of Changes: Any material changes to this policy will be communicated via a banner on our homepage a minimum of 14 days before the changes take effect.

17. Contact Information

If you have any questions about this Privacy Policy, your personal data, or wish to exercise any of your rights, please contact us: